HUUniversity · founded 2011University of Applied Management StudiesMannheim, Germany · hdwm.de/enFollowManage this pageCitations, last 5 years110Works, last 5 years56h-index21Scientists listed0Grants since 20161OverviewPeople 0Grants 1Departments 0Strongest research topicsInternational Business and FDI14Business, Management and AccountingConsumer Behavior in Brand Consumption and Identification12Business, Management and AccountingDigital Marketing and Social Media6Social SciencesInternational Student and Expatriate Challenges6Social SciencesCultural Differences and Values6PsychologyCorporate Management and Leadership6Business, Management and Accounting
