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Scientist · Business, Management and Accounting

Kaouther Saied Ben Rached

Tunis University, Tunis, Tunisia

iD0000-0002-9170-135X

Citations, last 5 years: 18
Works, last 5 years: 15
h-index: 5
Citations, all time: 127
In Business, Management and Accounting: #72,070

Research topics

Consumer Behavior in Brand Consumption and Identification13Business, Management and Accounting
Technology Adoption and User Behaviour7Decision Sciences
Consumer Retail Behavior Studies7Business, Management and Accounting
Customer Service Quality and Loyalty6Business, Management and Accounting
Digital Marketing and Social Media6Social Sciences

Recent works

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