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Scientist · Business, Management and Accounting

Cornelius Hendrik Van Heerden

Tshwane University of Technology, Pretoria, South Africa

iD0000-0002-2950-6051

Citations, last 5 years: 15
Works, last 5 years: 5
h-index: 9
Citations, all time: 343
In Business, Management and Accounting: #77,514

Research topics

Marketing and Advertising Strategies21Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification17Business, Management and Accounting
Digital Marketing and Social Media11Social Sciences
Higher Education Research Studies10Social Sciences
Consumer Behavior and Marketing Influence9Business, Management and Accounting

Recent works

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