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Scientist · Business, Management and Accounting

Fabian Bartsch

Munich Business School, Munich, Germany

iD0000-0001-7969-3687

Citations, last 5 years: 159
Works, last 5 years: 22
h-index: 14
Citations, all time: 863
In Business, Management and Accounting: #13,714

Research topics

Consumer Behavior in Brand Consumption and Identification31Business, Management and Accounting
International Business and FDI10Business, Management and Accounting
Marketing and Advertising Strategies10Business, Management and Accounting
Consumer Behavior and Market Dynamics6Social Sciences
Digital Marketing and Social Media5Social Sciences

Recent works

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