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Scientist · Business, Management and Accounting

Robert Zniva

Fachhochschule Salzburg, Salzburg, Austria

iD0000-0003-2212-2933

Citations, last 5 years: 144
Works, last 5 years: 15
h-index: 4
Citations, all time: 191
In Business, Management and Accounting: #15,421

Research topics

Consumer Retail Behavior Studies20Business, Management and Accounting
Digital Marketing and Social Media19Social Sciences
Consumer Market Behavior and Pricing16Business, Management and Accounting
Consumer Behavior and Marketing Influence16Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification11Business, Management and Accounting

Recent works

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