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Scientist · Business, Management and Accounting

Saima Hussain

Karachi School for Business and Leadership, Karachi, Pakistan

iD0000-0002-2920-9583

Citations, last 5 years: 31
Works, last 5 years: 8
h-index: 8
Citations, all time: 306
In Business, Management and Accounting: #55,166

Research topics

Consumer Behavior and Marketing Influence9Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification6Business, Management and Accounting
Halal products and consumer behavior4Social Sciences
Marketing and Advertising Strategies4Business, Management and Accounting
Technology Adoption and User Behaviour3Decision Sciences

Recent works

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