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Scientist · Business, Management and Accounting

Gunnar Mau

Hochschule Magdeburg-Stendal, Magdeburg, Germany

iD0000-0002-4321-8232

Citations, last 5 years: 49
Works, last 5 years: 36
h-index: 11
Citations, all time: 602
In Business, Management and Accounting: #41,264

Research topics

Consumer Retail Behavior Studies36Business, Management and Accounting
Marketing and Advertising Strategies17Business, Management and Accounting
Consumer Behavior and Marketing Influence17Business, Management and Accounting
Digital Marketing and Social Media16Social Sciences
Consumer Market Behavior and Pricing16Business, Management and Accounting

Recent works

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