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Scientist · Business, Management and Accounting

Gianpaolo Basile

Mercatorum University, Rome, Italy

iD0000-0002-5383-5728

Citations, last 5 years: 91
Works, last 5 years: 25
h-index: 14
Citations, all time: 1 071
In Business, Management and Accounting: #24,885

Research topics

Consumer Behavior in Brand Consumption and Identification16Business, Management and Accounting
Marketing and Advertising Strategies12Business, Management and Accounting
Digital Marketing and Social Media11Social Sciences
Regional Development and Innovation11Social Sciences
Innovation and Knowledge Management9Business, Management and Accounting

Recent works

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