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Scientist · Business, Management and Accounting

Jaspreet Kaur

Vivekananda Institute of Professional Studies, Delhi, India

iD0000-0001-8358-7334

Citations, last 5 years: 587
Works, last 5 years: 23
h-index: 15
Citations, all time: 731
In Business, Management and Accounting: #2,020

Research topics

Consumer Behavior in Brand Consumption and Identification9Business, Management and Accounting
Technology Adoption and User Behaviour8Decision Sciences
Environmental Sustainability in Business8Business, Management and Accounting
Digital Marketing and Social Media6Social Sciences
Consumer Retail Behavior Studies6Business, Management and Accounting

Recent works

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