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Scientist · Decision Sciences

Long-Chuan Lu

National Chung Cheng University, Minxiong, Taiwan

iD0000-0002-0512-258X

Citations, last 5 years: 39
Works, last 5 years: 7
h-index: 16
Citations, all time: 1 900
In Decision Sciences: #21,466

Research topics

Ethics in Business and Education14Decision Sciences
Consumer Behavior in Brand Consumption and Identification13Business, Management and Accounting
Digital Marketing and Social Media6Social Sciences
Consumer behavior in food and health6Social Sciences
Consumer Retail Behavior Studies5Business, Management and Accounting

Recent works

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