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Scientist · Social Sciences

Johakim Katekele John

Mzumbe University, Morogoro, Tanzania

iD0000-0002-5411-0147

Citations, last 5 years: 39
Works, last 5 years: 13
h-index: 4
Citations, all time: 41
In Social Sciences: #102,273

Research topics

Digital Marketing and Social Media12Social Sciences
Consumer Behavior in Brand Consumption and Identification8Business, Management and Accounting
Consumer Behavior and Marketing Influence6Business, Management and Accounting
Environmental Sustainability in Business4Business, Management and Accounting
Technology Adoption and User Behaviour2Decision Sciences

Recent works

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