Skip to content

Scientist · Business, Management and Accounting

Boon Liat Cheng

Kuala Lumpur University of Science & Technology, Kuala Selangor, Malaysia

iD0000-0003-0015-167X

Citations, last 5 years: 103
Works, last 5 years: 12
h-index: 15
Citations, all time: 1 199
In Business, Management and Accounting: #22,069

Research topics

Customer Service Quality and Loyalty13Business, Management and Accounting
Diverse Aspects of Tourism Research11Social Sciences
Consumer Behavior and Marketing Influence11Business, Management and Accounting
Technology Adoption and User Behaviour8Decision Sciences
Consumer Behavior in Brand Consumption and Identification7Business, Management and Accounting

Recent works

Discussion

Ask Boon about their research. When the scientist claims this card, they will see your question.

Start a discussion