Skip to content

Scientist · Business, Management and Accounting

Richie L. Liu

Xavier University, Cincinnati, United States

iD0000-0001-7892-6784

Citations, last 5 years: 2
Works, last 5 years: 8
h-index: 12
Citations, all time: 816
In Business, Management and Accounting: #122,247

Research topics

Marketing and Advertising Strategies12Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification9Business, Management and Accounting
Management and Marketing Education9Business, Management and Accounting
Corporate Social Responsibility and Sustainability6Business, Management and Accounting
Environmental Sustainability in Business5Business, Management and Accounting

Recent works

Discussion

Ask Richie about their research. When the scientist claims this card, they will see your question.

Start a discussion