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Scientist · Business, Management and Accounting

Mourad Touzani

NEOMA Business School, Mont-Saint-Aignan, France

iD0000-0002-0193-2016

Citations, last 5 years: 37
Works, last 5 years: 9
h-index: 15
Citations, all time: 923
In Business, Management and Accounting: #49,658

Research topics

Consumer Behavior in Brand Consumption and Identification18Business, Management and Accounting
Digital Marketing and Social Media9Social Sciences
Customer Service Quality and Loyalty8Business, Management and Accounting
Technology Adoption and User Behaviour6Decision Sciences
Halal products and consumer behavior6Social Sciences

Recent works

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