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Scientist · Business, Management and Accounting

Doreén Pick

Merseburg University of Applied Sciences, Merseburg, Germany

iD0000-0001-6654-0171

Citations, last 5 years: 32
Works, last 5 years: 15
h-index: 12
Citations, all time: 4 150
In Business, Management and Accounting: #54,189

Research topics

Customer Service Quality and Loyalty38Business, Management and Accounting
Consumer Market Behavior and Pricing27Business, Management and Accounting
Marketing and Advertising Strategies15Business, Management and Accounting
Service and Product Innovation13Business, Management and Accounting
Customer churn and segmentation10Business, Management and Accounting

Recent works

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