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Scientist · Business, Management and Accounting

Rajesh Iyer

Bradley University, Peoria, United States

iD0000-0001-5021-9447

Citations, last 5 years: 234
Works, last 5 years: 21
h-index: 28
Citations, all time: 2 850
In Business, Management and Accounting: #8,452

Research topics

Consumer Behavior in Brand Consumption and Identification38Business, Management and Accounting
Consumer Retail Behavior Studies18Business, Management and Accounting
Consumer Perception and Purchasing Behavior16Business, Management and Accounting
Ethics in Business and Education12Decision Sciences
Consumer Behavior and Marketing Influence11Business, Management and Accounting

Recent works

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