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Scientist · Business, Management and Accounting

Kristina Heinonen

Hanken School of Economics, Helsinki, Finland

iD0000-0002-3177-4776

Citations, last 5 years: 315
Works, last 5 years: 34
h-index: 31
Citations, all time: 5 349
In Business, Management and Accounting: #5,510

Research topics

Service and Product Innovation72Business, Management and Accounting
Customer Service Quality and Loyalty70Business, Management and Accounting
Digital Marketing and Social Media24Social Sciences
AI in Service Interactions15Computer Science
Marketing and Advertising Strategies10Business, Management and Accounting

Recent works

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