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Scientist · Business, Management and Accounting

Sukki Yoon

Bryant University, Smithfield, United States

iD0000-0003-0092-1195

Citations, last 5 years: 256
Works, last 5 years: 22
h-index: 35
Citations, all time: 3 746
In Business, Management and Accounting: #7,475

Research topics

Consumer Behavior in Brand Consumption and Identification57Business, Management and Accounting
Marketing and Advertising Strategies51Business, Management and Accounting
Digital Marketing and Social Media35Social Sciences
Consumer Retail Behavior Studies28Business, Management and Accounting
Consumer Market Behavior and Pricing24Business, Management and Accounting

Recent works

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