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Scientist · Social Sciences

Man Lai Cheung

Tung Wah College, Hong Kong, Hong Kong

iD0000-0003-0320-1134

Citations, last 5 years: 819
Works, last 5 years: 20
h-index: 29
Citations, all time: 3 385
In Social Sciences: #1,941

Research topics

Digital Marketing and Social Media31Social Sciences
Consumer Behavior in Brand Consumption and Identification21Business, Management and Accounting
Marketing and Advertising Strategies18Business, Management and Accounting
Diverse Aspects of Tourism Research12Social Sciences
Technology Adoption and User Behaviour6Decision Sciences

Recent works

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