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Scientist · Business, Management and Accounting

Michael Kleinjohann

International School of Management, Dortmund, Germany

iD0009-0009-6398-7133

Citations, last 5 years: 35
Works, last 5 years: 61
h-index: 6
Citations, all time: 102
In Business, Management and Accounting: #51,351

Research topics

Marketing and Advertising Strategies80Business, Management and Accounting
Digital Marketing and Social Media38Social Sciences
Consumer Retail Behavior Studies25Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification19Business, Management and Accounting
Advertising and Communication Studies18Social Sciences

Recent works

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