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Scientist · Business, Management and Accounting

Gerson Jaquín Cristancho Triana

Escuela Colombiana de Carreras Industriales, Bogotá, Colombia

iD0000-0002-2009-6893

Citations, last 5 years: 61
Works, last 5 years: 26
h-index: 5
Citations, all time: 88
In Business, Management and Accounting: #34,999

Research topics

Consumer Behavior and Marketing Influence12Business, Management and Accounting
Digital Marketing and Social Media8Social Sciences
Consumer Behavior in Brand Consumption and Identification7Business, Management and Accounting
Consumer Perception and Purchasing Behavior6Business, Management and Accounting
Consumer Retail Behavior Studies4Business, Management and Accounting

Recent works

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