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Scientist · Business, Management and Accounting

Lizardo Vargas-Bianchi

Universidad de Lima, Lima, Peru

iD0000-0002-9027-7673

Citations, last 5 years: 69
Works, last 5 years: 16
h-index: 7
Citations, all time: 147
In Business, Management and Accounting: #31,746

Research topics

Consumer Behavior in Brand Consumption and Identification24Business, Management and Accounting
Marketing and Advertising Strategies19Business, Management and Accounting
Consumer Market Behavior and Pricing13Business, Management and Accounting
Advertising and Communication Studies12Social Sciences
Consumer Behavior and Marketing Influence12Business, Management and Accounting

Recent works

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