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Scientist · Business, Management and Accounting

Roberta Dias Campos

Escola Superior de Propaganda e Marketing, São Paulo, Brazil

iD0000-0002-7091-7901

Citations, last 5 years: 62
Works, last 5 years: 12
h-index: 9
Citations, all time: 284
In Business, Management and Accounting: #34,579

Research topics

Consumer Behavior in Brand Consumption and Identification26Business, Management and Accounting
Consumer Behavior and Market Dynamics14Social Sciences
Digital Marketing and Social Media10Social Sciences
Media, Gender, and Advertising5Social Sciences
Management and Marketing Education4Business, Management and Accounting

Recent works

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