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Scientist · Business, Management and Accounting

Varsha Jain

Maryland Institute College of Art, Baltimore, United States

iD0000-0002-6740-4857

Citations, last 5 years: 2 752
Works, last 5 years: 103
h-index: 32
Citations, all time: 6 445
In Business, Management and Accounting: #112

Research topics

Consumer Behavior in Brand Consumption and Identification79Business, Management and Accounting
Digital Marketing and Social Media69Social Sciences
Marketing and Advertising Strategies46Business, Management and Accounting
Consumer Behavior and Marketing Influence38Business, Management and Accounting
Customer Service Quality and Loyalty30Business, Management and Accounting

Recent works

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