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Scientist · Business, Management and Accounting

A.M. Sakkthivel

IFIM Institutions, Bengaluru, India

iD0000-0001-7445-6367

Citations, last 5 years: 85
Works, last 5 years: 12
h-index: 10
Citations, all time: 235
In Business, Management and Accounting: #26,470

Research topics

Consumer Behavior and Marketing Influence26Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification12Business, Management and Accounting
Digital Marketing and Social Media12Social Sciences
Technology Adoption and User Behaviour11Decision Sciences
Consumer Market Behavior and Pricing10Business, Management and Accounting

Recent works

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