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Scientist · Business, Management and Accounting

Cecilia del Pilar Rivera López

Universidad de Huánuco, Huánuco, Peru

iD0000-0002-0215-1270

Citations, last 5 years: 3
Works, last 5 years: 12
h-index: 1
Citations, all time: 6
In Business, Management and Accounting: #115,899

Research topics

Consumer Retail Behavior Studies5Business, Management and Accounting
Consumer Behavior and Marketing Influence5Business, Management and Accounting
Customer Service Quality and Loyalty4Business, Management and Accounting
Digital Marketing and Social Media4Social Sciences
Marketing and Advertising Strategies4Business, Management and Accounting

Recent works

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