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Scientist · Decision Sciences

Yin‐Hui Cheng

National Taichung University of Education, Taichung, Taiwan

iD0000-0002-9781-0581

Citations, last 5 years: 15
Works, last 5 years: 6
h-index: 13
Citations, all time: 564
In Decision Sciences: #32,775

Research topics

Decision-Making and Behavioral Economics25Decision Sciences
Consumer Market Behavior and Pricing22Business, Management and Accounting
Consumer Behavior and Marketing Influence18Business, Management and Accounting
Experimental Behavioral Economics Studies7Social Sciences
Consumer Retail Behavior Studies7Business, Management and Accounting

Recent works

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