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Scientist · Business, Management and Accounting

Oliver Alexander Gansser

FOM University of Applied Sciences for Economics and Management, Essen, Germany

iD0000-0002-3989-326X

Citations, last 5 years: 246
Works, last 5 years: 7
h-index: 4
Citations, all time: 713
In Business, Management and Accounting: #7,892

Research topics

Consumer Market Behavior and Pricing6Business, Management and Accounting
Technology Adoption and User Behaviour5Decision Sciences
Marketing and Advertising Strategies5Business, Management and Accounting
Customer Service Quality and Loyalty3Business, Management and Accounting
Digital Marketing and Social Media3Social Sciences

Recent works

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