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Scientist · Business, Management and Accounting

Carla Caires Abdalla

Fundação Armando Alvares Penteado, São Paulo, Brazil

iD0000-0002-5365-2227

Citations, last 5 years: 14
Works, last 5 years: 6
h-index: 4
Citations, all time: 189
In Business, Management and Accounting: #79,554

Research topics

Consumer Behavior in Brand Consumption and Identification8Business, Management and Accounting
Digital Marketing and Social Media5Social Sciences
Consumer Behavior and Market Dynamics4Social Sciences
Marketing and Advertising Strategies3Business, Management and Accounting
Service and Product Innovation2Business, Management and Accounting

Recent works

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