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Scientist · Business, Management and Accounting

George S. Spais

Hellenic Open University, Pátrai, Greece

iD0000-0003-4371-1411

Citations, last 5 years: 253
Works, last 5 years: 29
h-index: 16
Citations, all time: 593
In Business, Management and Accounting: #7,593

Research topics

Marketing and Advertising Strategies25Business, Management and Accounting
Digital Marketing and Social Media24Social Sciences
Consumer Behavior in Brand Consumption and Identification19Business, Management and Accounting
Customer Service Quality and Loyalty16Business, Management and Accounting
Consumer Market Behavior and Pricing10Business, Management and Accounting

Recent works

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