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Scientist · Business, Management and Accounting

Reto Hofstetter

University of Lucerne, Lucerne, Switzerland

iD0000-0002-6048-3927

Citations, last 5 years: 451
Works, last 5 years: 61
h-index: 17
Citations, all time: 2 022
In Business, Management and Accounting: #3,130

Research topics

Consumer Market Behavior and Pricing38Business, Management and Accounting
Economic and Environmental Valuation30Economics, Econometrics and Finance
Consumer Behavior in Brand Consumption and Identification22Business, Management and Accounting
Decision-Making and Behavioral Economics20Decision Sciences
Digital Marketing and Social Media20Social Sciences

Recent works

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