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Scientist · Business, Management and Accounting

Ngoc Bich

FPT University, Hanoi, Vietnam

iD0000-0002-9391-0534

Citations, last 5 years: 132
Works, last 5 years: 18
h-index: 6
Citations, all time: 164
In Business, Management and Accounting: #17,019

Research topics

Consumer Behavior in Brand Consumption and Identification5Business, Management and Accounting
Technology Adoption and User Behaviour4Decision Sciences
Environmental Sustainability in Business4Business, Management and Accounting
Marketing and Advertising Strategies4Business, Management and Accounting
Sustainability and Innovation in Business4Business, Management and Accounting

Recent works

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