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Scientist · Decision Sciences

Richa Misra

Jaipuria Institute of Management, Noida, India

iD0000-0003-2851-7215

Citations, last 5 years: 713
Works, last 5 years: 43
h-index: 22
Citations, all time: 1 534
In Decision Sciences: #1,290

Research topics

Technology Adoption and User Behaviour25Decision Sciences
Customer Service Quality and Loyalty22Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification12Business, Management and Accounting
Consumer Behavior and Marketing Influence12Business, Management and Accounting
Health, Technology, Consumer Behavior12Health Professions

Recent works

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