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Scientist · Business, Management and Accounting

Mumuh Mulyana

Institut Bisnis dan Informatika Kesatuan, Bogor, Indonesia

iD0000-0003-2430-6285

Citations, last 5 years: 51
Works, last 5 years: 43
h-index: 15
Citations, all time: 717
In Business, Management and Accounting: #40,074

Research topics

Consumer Behavior and Marketing Influence90Business, Management and Accounting
Marketing and Advertising Strategies56Business, Management and Accounting
SMEs Development and Digital Marketing49Social Sciences
Customer Service Quality and Loyalty26Business, Management and Accounting
Digital Marketing and Social Media19Social Sciences

Recent works

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