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Scientist · Decision Sciences

Janarthanan Balakrishnan

National Institute of Technology Tiruchirappalli, Tiruchchirappalli, India

iD0000-0003-2456-2617

Citations, last 5 years: 6 609
Works, last 5 years: 29
h-index: 27
Citations, all time: 9 072
In Decision Sciences: #36

Research topics

Technology Adoption and User Behaviour16Decision Sciences
Digital Marketing and Social Media16Social Sciences
Diverse Aspects of Tourism Research11Social Sciences
Customer Service Quality and Loyalty10Business, Management and Accounting
Consumer Behavior and Marketing Influence10Business, Management and Accounting

Recent works

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