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Scientist · Social Sciences

Preeti Nayal

Narsee Monjee Institute of Management Studies, Mumbai, India

iD0000-0002-1676-2144

Citations, last 5 years: 333
Works, last 5 years: 7
h-index: 10
Citations, all time: 863
In Social Sciences: #8,657

Research topics

Digital Marketing and Social Media10Social Sciences
Consumer Market Behavior and Pricing6Business, Management and Accounting
Technology Adoption and User Behaviour5Decision Sciences
Customer Service Quality and Loyalty3Business, Management and Accounting
Consumer Retail Behavior Studies3Business, Management and Accounting

Recent works

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