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Scientist · Social Sciences

Nurlida Binti Ismail

Taylor's University, Subang Jaya, Malaysia

iD0000-0001-7436-7671

Citations, last 5 years: 76
Works, last 5 years: 16
h-index: 7
Citations, all time: 283
In Social Sciences: #56,711

Research topics

Digital Marketing and Social Media10Social Sciences
Consumer Behavior and Marketing Influence7Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification5Business, Management and Accounting
Marketing and Advertising Strategies4Business, Management and Accounting
Technology Adoption and User Behaviour3Decision Sciences

Recent works

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