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Scientist · Business, Management and Accounting

Pablo J. López-Tenorio

UNIE Universidad, Madrid, Spain

iD0000-0003-4601-0733

Citations, last 5 years: 283
Works, last 5 years: 11
h-index: 5
Citations, all time: 293
In Business, Management and Accounting: #6,427

Research topics

Marketing and Advertising Strategies6Business, Management and Accounting
Digital Marketing and Social Media5Social Sciences
Consumer Behavior in Brand Consumption and Identification4Business, Management and Accounting
Customer Service Quality and Loyalty3Business, Management and Accounting
Service and Product Innovation3Business, Management and Accounting

Recent works

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