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Scientist · Business, Management and Accounting

Gunjan Malhotra

Institute of Management Technology, Ghaziabad, India

iD0000-0002-6508-8002

Citations, last 5 years: 859
Works, last 5 years: 31
h-index: 23
Citations, all time: 1 658
In Business, Management and Accounting: #1,062

Research topics

Consumer Behavior in Brand Consumption and Identification17Business, Management and Accounting
Environmental Sustainability in Business14Business, Management and Accounting
Consumer Behavior and Marketing Influence14Business, Management and Accounting
Consumer Retail Behavior Studies12Business, Management and Accounting
Customer Service Quality and Loyalty11Business, Management and Accounting

Recent works

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