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Scientist · Business, Management and Accounting

Richard Huaman‐Ramirez

Kedge Business School, Talence, France

iD0000-0001-8680-5237

Citations, last 5 years: 33
Works, last 5 years: 15
h-index: 11
Citations, all time: 565
In Business, Management and Accounting: #53,191

Research topics

Consumer Behavior in Brand Consumption and Identification26Business, Management and Accounting
Consumer Market Behavior and Pricing7Business, Management and Accounting
Marketing and Advertising Strategies7Business, Management and Accounting
Customer Service Quality and Loyalty6Business, Management and Accounting
Consumer Retail Behavior Studies6Business, Management and Accounting

Recent works

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