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Scientist · Business, Management and Accounting

Ibolya Rózsa Pénzes

Wekerle Business School, Budapest, Hungary

iD0009-0001-4827-505X

Citations, last 5 years: 0
Works, last 5 years: 4
h-index: 1
Citations, all time: 4
In Business, Management and Accounting: #140,961

Research topics

Consumer Market Behavior and Pricing8Business, Management and Accounting
Consumer Retail Behavior Studies6Business, Management and Accounting
Marketing and Advertising Strategies2Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification1Business, Management and Accounting
Supply Chain and Inventory Management1Business, Management and Accounting

Recent works

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