Skip to content

Scientist · Business, Management and Accounting

Leonidas Hatzithomas

University of Macedonia, Thessaloniki, Greece

iD0000-0002-1478-725X

Citations, last 5 years: 365
Works, last 5 years: 34
h-index: 20
Citations, all time: 1 183
In Business, Management and Accounting: #4,364

Research topics

Marketing and Advertising Strategies38Business, Management and Accounting
Digital Marketing and Social Media32Social Sciences
Consumer Behavior in Brand Consumption and Identification28Business, Management and Accounting
Humor Studies and Applications25Psychology
Media, Gender, and Advertising17Social Sciences

Recent works

Discussion

Ask Leonidas about their research. When the scientist claims this card, they will see your question.

Start a discussion