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Scientist · Business, Management and Accounting

Ana Augusta Ferreira de Freitas

Universidade Estadual do Ceará, Fortaleza, Brazil

iD0000-0002-2741-6968

Citations, last 5 years: 17
Works, last 5 years: 18
h-index: 9
Citations, all time: 361
In Business, Management and Accounting: #73,785

Research topics

Customer Service Quality and Loyalty20Business, Management and Accounting
Digital Marketing and Social Media14Social Sciences
Customer churn and segmentation14Business, Management and Accounting
Entrepreneurship Studies and Influences10Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification9Business, Management and Accounting

Recent works

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