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Scientist · Business, Management and Accounting

Tudor Edu

Romanian-American University, Bucharest, Romania

iD0000-0001-9110-9287

Citations, last 5 years: 299
Works, last 5 years: 19
h-index: 12
Citations, all time: 774
In Business, Management and Accounting: #5,950

Research topics

Marketing and Advertising Strategies19Business, Management and Accounting
Consumer Behavior and Marketing Influence15Business, Management and Accounting
Digital Marketing and Social Media12Social Sciences
Technology Adoption and User Behaviour7Decision Sciences
Consumer Behavior in Brand Consumption and Identification7Business, Management and Accounting

Recent works

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