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Scientist · Business, Management and Accounting

Gursimranjit Singh

Indian Institute of Management Amritsar, Amritsar, India

iD0000-0003-0259-8854

Citations, last 5 years: 69
Works, last 5 years: 15
h-index: 7
Citations, all time: 99
In Business, Management and Accounting: #31,746

Research topics

Consumer Behavior in Brand Consumption and Identification12Business, Management and Accounting
Digital Marketing and Social Media12Social Sciences
Technology Adoption and User Behaviour8Decision Sciences
Customer Service Quality and Loyalty7Business, Management and Accounting
Marketing and Advertising Strategies7Business, Management and Accounting

Recent works

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