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Scientist · Business, Management and Accounting

Oktafalia Marisa Muzammil

Binus University, Jakarta, Indonesia

iD0009-0004-8515-2640

Citations, last 5 years: 35
Works, last 5 years: 43
h-index: 4
Citations, all time: 45
In Business, Management and Accounting: #51,351

Research topics

Consumer Behavior and Marketing Influence15Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification8Business, Management and Accounting
Environmental Sustainability in Business7Business, Management and Accounting
Digital Marketing and Social Media6Social Sciences
Consumer Perception and Purchasing Behavior6Business, Management and Accounting

Recent works

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