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Scientist · Social Sciences

Lara Mendes Bacalhau

Polytechnic Institute of Coimbra, Coimbra, Portugal

iD0000-0001-9674-4167

Citations, last 5 years: 94
Works, last 5 years: 43
h-index: 5
Citations, all time: 96
In Social Sciences: #45,335

Research topics

Digital Marketing and Social Media23Social Sciences
Consumer Behavior in Brand Consumption and Identification12Business, Management and Accounting
AI in Service Interactions12Computer Science
Marketing and Advertising Strategies11Business, Management and Accounting
Consumer Retail Behavior Studies6Business, Management and Accounting

Recent works

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