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Scientist · Business, Management and Accounting

Franziska Krause

EBS University of Business and Law, Wiesbaden, Germany

iD0000-0001-9322-0413

Citations, last 5 years: 96
Works, last 5 years: 11
h-index: 3
Citations, all time: 96
In Business, Management and Accounting: #23,643

Research topics

Product Development and Customization8Business, Management and Accounting
Service and Product Innovation5Business, Management and Accounting
Consumer Market Behavior and Pricing5Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification2Business, Management and Accounting
Digital Marketing and Social Media2Social Sciences

Recent works

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