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Scientist · Business, Management and Accounting

Rodoula H. Tsiotsou

University of Macedonia, Thessaloniki, Greece

iD0000-0003-2035-0334

Citations, last 5 years: 572
Works, last 5 years: 30
h-index: 27
Citations, all time: 2 931
In Business, Management and Accounting: #2,109

Research topics

Customer Service Quality and Loyalty46Business, Management and Accounting
Digital Marketing and Social Media40Social Sciences
Consumer Behavior in Brand Consumption and Identification36Business, Management and Accounting
Marketing and Advertising Strategies32Business, Management and Accounting
Service and Product Innovation24Business, Management and Accounting

Recent works

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