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Scientist · Business, Management and Accounting

Karla Barajas-Portas

Universidad Anáhuac, Huixquilucan, Mexico

iD0000-0002-4498-3462

Citations, last 5 years: 70
Works, last 5 years: 22
h-index: 7
Citations, all time: 199
In Business, Management and Accounting: #31,353

Research topics

Consumer Behavior in Brand Consumption and Identification11Business, Management and Accounting
Customer Service Quality and Loyalty9Business, Management and Accounting
Digital Marketing and Social Media9Social Sciences
Technology Adoption and User Behaviour8Decision Sciences
Marketing and Advertising Strategies7Business, Management and Accounting

Recent works

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